Design Challenge
The Mercedes Benz Classic Center must focus on bringing customers’ attention back to the legacy and luxury that comes with owning a classic car. Concentrating on reaching the market of those who own Mercedes Benz classic cars and directing their attention to the history of Mercedes Benz, while also highlighting the dependable knowledge the Classic Center has of the parts and service for one’s vehicle. Through the Mercedes Benz Classic Center Poster, it’ll increase sales of classic cars and parts, as well as, increase brand awareness and customer trust.
Creative Solution
To achieve these goals, the poster will deliver an emotional response to the customer, while emphasizing the vehicle and its timeless quality. It will remind them of the innovation, dependability, and quality of Mercedes Benz products throughout its history while emphasizing the parts of the classic car through its extensive detail. The design of the Mercedes Benz Classic Center Poster began with the research of the 1928 flight around the world, supporting the Mercedes Benz attribute of innovation, alongside their image of luxury and elegance. The design employs the art deco theme, bringing the audience back to the 1920s and 30s, allowing the viewer to reminisce on the long history of Mercedes Benz. This secures Mercedes’ image as a timeless company, and connects the history of Mercedes Benz to the present day.
